0
Initializing

Design is
how it works.

— Steve Jobs

End-to-end product design and AI-accelerated delivery.
From research and strategy to shipped, measured, improved.

Book a 30-min call

What I do

Product Design

End-to-end — from discovery and strategy to validated, pixel-perfect UI ready for engineering.

  • → User research & synthesis
  • → Hi-fi UI design & prototyping
  • → Dev-ready handoff & specs
Shipped-ready Figma · Research that drives decisions · UI your engineers can build from

Design Engineering

Figma to production-ready code via AI: Cursor, Claude API, MCP servers, v0, Framer.

  • → AI-powered prototypes
  • → Frontend implementation
  • → Visual regression via LLM
Stack: React · Next.js · Framer · Cursor + Claude · Output: prod-ready frontend, not mockups

Design Systems

Token architecture, component libraries, governance models — systems that scale across teams.

  • → Design tokens & theming
  • → Component & UI library
  • → Design ops & adoption metrics
Figma library + Storybook + token JSON + governance doc · Scales to 200+ components

AI-Augmented Delivery

Claude API integration, MCP servers, LLM product UX, vibe coding — AI at every stage.

  • → LLM interface design
  • → AI token mapping
  • → AI handoff docs
Claude API prototypes in 48h · Figma MCP → auto specs · LLM-powered QA checklists

Process

  • Kick-off Workshops
  • Goals / KPI Workshops
  • Generative Workshops
  • Prioritization Workshops
Workshops
Output Workshop report · Stakeholder alignment doc

01

Claude · Miro AI
Framing
Output Problem statement · Scope doc · Hypothesis list

02

  • Scope Planning
  • Problem Framing
  • Generating Hypotheses
  • Stakeholder Interviews
Claude · Perplexity
  • Competitive Research
  • Existing Knowledge
  • Current State Evaluation
  • DS Audit
  • UX Audit
Product Research
Output Competitive matrix · UX + DS audit report

03

Claude · AI crawlers
User Research
Output Journey map · Persona set · Insight deck

04

  • Service Blueprinting
  • Insight Synthesis
  • User Flows & Scenarios
  • Journey Mapping
  • Personas
  • Customer Research
Otter.ai · Claude
  • Visual Concepts
  • Interactive Concepts
  • Concept Testing
  • Stakeholder Alignment
Concept Design
Output Concept deck · Tested concepts · Stakeholder sign-off

05

v0 · Claude · Midjourney
UI Design
Output Figma file · Interaction specs · DS components

06

  • Localization Design
  • Interaction Design
  • High-Fidelity UI
  • Low-Fidelity UI
Figma AI · Cursor + Claude
  • UX Writing
  • Media Generation
  • Asset Production
  • Copy Refinement
Content & Assets
Output Copy deck · Asset library · Localized strings

07

Claude · AI generation
UX Testing
Output WCAG report · Usability findings · QA checklist

08

  • Design QA
  • Accessibility (WCAG)
  • AI Risk Assessment
  • DS Documentation
  • Usability Testing
axe DevTools · Claude
  • Knowledge Transfer
  • Handoff Docs
  • Sprint Support
  • Backlog & Roadmap
  • DS Evolution
Handoff
Output Handoff doc · Sprint plan · Backlog · DS evolution plan

09

Claude · Figma MCP
  • Figma Sync
  • Design Tokens
  • Component Inventory
  • Tech Constraints
  • Design Brief
Design Intent
Output Tech spec · Token map · Component inventory

01

Claude · Figma MCP
Prototyping
Output Clickable prototype · Validated concepts

02

  • UI Generation
  • Interactive Prototypes
  • Design-to-Code
  • Variant Exploration
  • Concept Validation
v0 · Framer · Claude
  • React Components
  • Token Implementation
  • Variant System
  • Storybook Docs
  • Accessibility
Component Build
Output React component library · Storybook docs

03

Cursor + Claude · v0
Integration
Output Working pages · API-connected UI

04

  • Page Assembly
  • API Layer
  • State Management
  • Data Binding
  • Responsive Layout
Cursor · Claude Code
  • Unit Tests
  • E2E Tests
  • WCAG Audit
  • Visual Regression
  • Edge Cases
QA & Testing
Output Test reports · WCAG certification

05

Claude Code · axe DevTools
Performance
Output Lighthouse report · Optimized bundle

06

  • Bundle Analysis
  • Core Web Vitals
  • Image Optimization
  • Code Splitting
  • LCP / INP / CLS
Lighthouse · Claude
  • Preview Deploy
  • CI Pipeline
  • Automated Checks
  • PR Review
  • Staging Validation
CI / Preview
Output Automated pipeline · Preview URLs

07

Vercel · GitHub Actions
Ship
Output Production deployment · Release notes

08

  • Production Deploy
  • Feature Flags
  • Release Notes
  • Rollback Plan
  • Health Checks
Vercel · Claude Code
  • Error Tracking
  • Core Web Vitals
  • Analytics Review
  • User Feedback
  • Iteration Backlog
Monitor
Output Analytics dashboard · Iteration backlog

09

Sentry · Claude · GA4

Digital Products

Web

SaaS & Web Apps

End-to-end UX, responsive UI, accessibility.

  • + Core Web Vitals
  • + Responsive Design
  • + Personalized UI
  • + Accessibility audit
Case studies: Metrolinx · BWF · Timeline: 6–16 weeks
Enterprise

Enterprise Products

Complex data viz, role-based UX, internal tools.

  • + RBAC UI
  • + Bulk Actions
  • + UX analytics & insights
Built for 1000+ user orgs · Focus: data density + error reduction
Mobile

Mobile (iOS / Android)

Native UX patterns, gesture design, platform guidelines.

  • + Haptic Feedback
  • + Offline UX
  • + Interaction Design
Delivered to App Store · React Native + native Figma handoff
System

Design Systems

Token architecture, component libraries, documentation, governance.

  • + Figma Variables
  • + Storybook & live examples
  • + Multi-brand
  • + AI changelog & release notes
Avg 200+ components · 60–80% less inconsistency · Multi-brand ready
AI

AI-Powered Products

LLM interfaces, prompt UX, AI feedback loops, error states.

  • + Streaming UI
  • + Human-in-loop
  • + Tone of Voice
Built with Claude API · Streaming UI · Trust + recovery flow design

Where I work best

Fintech & Trading

Deal approval flows · Risk dashboards · Crypto platforms

Real-time risk dashboards, crypto platform UX, OKX pre-trade calculator. 3+ years in the space.

Enterprise SaaS

Internal tools · ERPs · Workflow platforms

Internal tools for 500+ user orgs, ERP dashboards, workflow automation. BWF grant portal.

Transportation

Government · Public service · Multi-brand systems

Metrolinx public transit platform (Canada). Government-grade accessibility, multi-brand system.

AI-First Products

LLM interfaces · Agent UX · AI risk management

LLM chat interfaces, agent dashboards, streaming response UX, human-in-the-loop flows.

Design Systems at Scale

Multi-product orgs · Component governance · Token architecture

Component governance for multi-product orgs. Token architecture, Storybook integration.

Healthcare & Data

Complex data visualisation · Regulated industry UX

WCAG 2.1 AA compliance, complex data viz for regulated industries, high-stakes error prevention.

How we can work together

Ready to build something
that works?